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Marketing a new product or service is hard enough at the best of times. Choosing a name can take months for your brand and a whole lot of budget. Just imagine what would happen if after all that work, you found that you couldn’t market your product internationally because it had all kinds of issues.

Here are just a few of the possible pitfalls :
The name’s already in use
Your chosen brand name has an offensive meaning in your target country
The colors you have chosen are unlucky in the county of your launch
The brand name you’ve picked doesn’t translate well and the meaning is changed
  • Your product is culturally offensive

Lots of really big companies have already made these mistakes. All the hassle with marketing, PR, merchandising and production could have been saved if only they’d used our “International Brand-Checking Service”.

International Brand Review Service

The service is simple. We give 1 to 10 in-country linguists a list of 5 to 20 questions about your brand or name, you can either supply them yourself or we have a standard set of questions you can use. Our multilingual staff goes through the list and researches the answers for you. All our brand-checkers live in country so have an in-depth knowledge of the country and culture.
We’ll send all the completed questionnaires back to you to help you make your decision. If you then need further questions, we can help you with that too.


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